What to support?
Lately we have been supporting a lot of different charities, just based on what is asked of us. But next year, we would like to be a bit more strategic about it. We would like to support one main charity in a bigger way. There are two main options: 1. supporting digestive diseases. 2. supporting a charity that helps girls and women.
Why these two?
1. The company was started to provide snacks for people with digestive issues. That is why the bars are easily digested and have no milk or gluten. they are also low in fat and sugar which can upset the stomach. We have a strong and personal connection to digestive causes- particularly Crohn’s and Colitis.
However, our main sales are now to people (mainly women) who want to be healthy and maintain their weight. They want a low fat, low calorie snack that fills them up and keeps them full. No empty unhealthy calories. So our second choice for a chairty is:
2. supporting a charity that supports girls and women. The charities with the most appeal are those that provide opportunities for growth and improvement. A literacy foundation would be a great fit. Or a charity like Dress For Success which gives women outfits for job interviews.
Anyhow, would love to hear your comments. The best comment on the blog will get a free box of bars.